Hype House is a Netflix original TV show that portrays a unique perspective of what it’s like to be a part of the Hype House – the group of influencers that rose to TikTok fame in the United States. The members that this show specifically focuses on are Thomas Petrou, Chase Hudson (Lil Huddy), Alex Warren, Kouvr Annon, Nikita Dragun, Jack Wright, James Wright, Mia Hayward, Vinnie Hacker, Larri Merritt (Larray), Connor Yates, Nick Austin, Calvin Goldby, Michael Sanzone and Ryland Storms. 

In addition, the show also portrays the stressful aspects of being an influencer. For example, one episode discussed how cancel culture affected these influencers. One of the members, Mia Hayward, explained cancel culture like this: “…once you get canceled as a person, your brand is then canceled. So that really screws up someone’s, income and life.” 

Although issues like cancel culture are highlighted in the show, fans also see how divided this group of influencers is. None of them seem to enjoy what they are doing together, leading more and more members to slowly leave the group. 

In one of the episodes, Vinnie Hacker – one of the newer members of the Hype House, was exposed by another member for not wanting to create content for the brand. However, fans later found out that he didn’t want to do this since he was “…frustrated with the demand for more…selfies” and “all he wants to do is be a full-time streamer on Twitch.” 

Many influencers like Hacker were also coerced into creating content for the Hype House. Some of these influencers include Charli D’Amelio, Dixie D’Amelio and Addison Rae Easterling. Although the Hype House provided the launchpad to success for these influencers, they left the group after a while because of their large followings. In essence, the Hype House is something that influencers can be a part of when they’re in the first stages of being “TikTok famous,” but it’s not sustainable for what these influencers will do later on in their TikTok career. 

Overall, the Hype House show demonstrates how being a social media influencer is not as enjoyable as it seems. Members of the Hype House group are not necessarily willing to make content for the brand, since they are constantly being reminded of the fact that the money they get from the content is spent on a mansion that they’re living in. So the next time you scroll past a TikTok from the Hype House account, consider how many of the creators are being pressured to create the content rather than them wanting to create that content.